5/16/2023 0 Comments Windows google authenticator![]() Increased exposure via social media can be both a blessing and a curse for uber-luxe brands. Chanel is a covetable brand, but the new pricing leads us to believe this is a repositioning move to compete with elusive rival Hermés. Exclusivity promotes prestige, prestige creates desirability, and desirability drives sales. As with all brands in the super luxury realm, exclusivity is king. Popular bags like the 2.55, the Boy, Chanel 19 and Chanel 22 increased by approximately 15% compared to 2022 and 25% (on average) against their pre-pandemic prices. The classic flap bag was not the only style to gain value with the price increases. Our graphics below illustrate the pricing journey of the iconic Classic Medium flap bag from its inception in 1955 to date. From this month, the iconic style will set you back a hefty £8,530 that’s a 28% increase in just 3 years. ![]() Pre-pandemic, the classic medium flap bag priced at £6,630 rose to £7,550 in 2022. ![]() We asked our resident experts for their take on the Chanel price increase and their top tips for investing in Chanel bags moving forward.Ĭhanel’s most-desired Classic Medium Flap Bag saw the most significant price increase since 2019. Although unsurprising for avid Chanel fans, (after all, they increase on a biannual basis) this time around the steep price hike left Chanel fans shook. The beginning of March marked yet another Chanel price increase.
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